The real estate in Phuket 2024 market is experiencing dynamic growth, driven by both local and international demand.
Phuket, Thailand’s premier island destination, has long been a magnet for tourists and expatriates seeking both a tropical getaway and a place to call home. With its pristine beaches, vibrant culture, and well-developed infrastructure, it’s no wonder that the Phuket real estate market continues to attract both local and international investors. However, as we move through 2024, the market presents a complex landscape of both opportunities and challenges for potential buyers.
1. The Current Market Landscape
Real estate in Phuket 2024 market is showing signs of gradual recovery and growth after the disruptions caused by the global pandemic. While tourism has rebounded, albeit at a slower pace compared to pre-pandemic levels, the demand for properties—especially luxury villas, beachfront apartments, and condominiums—remains strong. As international travelers return and remote work continues to fuel the demand for second homes, Phuket’s market is steadily evolving.
Pros:
- Strong International Demand: Phuket’s appeal to foreign buyers remains undeniable. The island is a favored destination for tourists, retirees, and investors, particularly from countries like China, Russia, Europe, and the Middle East. This international interest is helping to drive up demand for both long-term and short-term rentals.
- Luxury Segment Resilient: The high-end luxury property market has shown resilience, with many international buyers attracted to the island’s premium villas and resorts. The pandemic’s effect on the luxury sector has been less severe compared to other market segments, and high-net-worth individuals continue to see Phuket as a desirable destination for vacation homes and investments.
Cons:
- Slow Tourism Recovery: While tourism is bouncing back, it’s not at the same levels as before COVID-19. Many businesses, particularly in the hospitality and service industries, are still rebuilding. For investors in rental properties, especially in areas highly dependent on tourism, the recovery might take longer to fully materialize.
- Regulatory Challenges: Foreigners face restrictions when purchasing land in Thailand, as they cannot directly own land. They can, however, buy condominiums up to 49% of the total floor area in a building. Navigating the legalities of property ownership can be complex, and many buyers must partner with a local Thai entity or use long-term lease arrangements to avoid these restrictions.

2. Types of Properties in Demand
The real estate in Phuket 2024 in market is diverse, offering a wide range of properties, from affordable condos to ultra-luxurious beachfront estates. As of 2024, certain types of properties are seeing a surge in demand.
Condos and Apartments:
Phuket has a significant supply of condominiums, particularly in popular areas like Patong, Kata, and Kamala. These properties are ideal for foreign investors, as they are easier to own compared to land-based properties. Condos also offer relatively high rental yields, especially in areas near beaches or tourist hotspots.
Luxury Villas:
There is a growing demand for private villas, particularly those located on the island’s west coast, where high-end developments in areas like Bang Tao, Surin, and Nai Harn are becoming increasingly sought after. These properties appeal to wealthy buyers looking for privacy and exclusivity, often with spectacular views and easy access to the beach.
Land for Development:
For those looking to invest long-term, land acquisition for residential or commercial development is an attractive option. Phuket’s land prices have been rising steadily, particularly in areas where infrastructure projects are underway. However, zoning laws and regulations need careful attention when considering purchasing land, as some areas have restrictions on building heights or types of development.
Pros:
- Steady Demand for Condos: Due to the ease of foreign ownership and the relatively low initial investment, condominiums are always in demand, particularly in prime tourist areas. Buyers can also capitalize on short-term rental income from tourists who are drawn to the convenience of modern, serviced apartments.
- Rising Land Value: In areas with growing infrastructure—like near new airports, roads, or commercial hubs—land value is increasing. Long-term investors in land are likely to see appreciation over the next decade as Phuket continues to develop.
Cons:
- Overdevelopment Risks: Some areas of Phuket, particularly around the main tourist centers, have seen overdevelopment, leading to a saturated market and declining rental yields in certain regions. This has led to concerns that there may be an oversupply of certain types of properties, especially mid-range condos in high-traffic tourist areas.
- Maintenance and Upkeep Costs for Villas: While luxury villas offer great potential for rental income, they also come with high maintenance and management costs. This can affect profitability, especially if demand for short-term rentals fluctuates with tourism trends.

3. The Impact of Infrastructure and Government Policies
One of the most significant drivers of Phuket’s real estate market is its infrastructure development. The expansion of the island’s international airport, improvements to road networks, and various government initiatives aimed at boosting tourism are all playing a role in shaping the market.
Pros:
- Improved Accessibility: The expansion of Phuket International Airport, with new terminals and increased flight routes, is expected to further bolster the island’s appeal to international travelers and investors. Improved connectivity also enhances the potential for long-term growth in areas further from the main tourist hotspots.
- Incentives for Investors: The Thai government has introduced several incentives to attract foreign investment in real estate, such as the Smart Visa program for certain categories of foreign nationals and initiatives to make it easier to establish businesses. These initiatives may encourage more investors to consider long-term property purchases.
Cons:
- Environmental Concerns: With development often comes environmental impact. Phuket has seen issues with overdevelopment in some areas, which has led to concerns about waste management, water usage, and the impact of tourism on the local environment. This has raised questions about the sustainability of further development, which could affect the attractiveness of certain areas for buyers and investors.
- Regulatory Shifts: While the Thai government is supportive of foreign investment, regulatory changes are always a possibility. Shifting property taxes, land ownership laws, or changes to visa policies could impact foreign ownership and the general investment climate.

Conclusion
The Phuket real estate market in 2024 presents a dynamic mix of opportunities and challenges. While demand for luxury properties, rental condos, and land for development remains strong, the market also faces hurdles such as overdevelopment, regulatory complexities, and slow tourism recovery in certain segments. Investors will need to carefully assess market trends, property types, and local policies before diving in.
For those who can navigate these complexities and take a long-term view, Phuket offers promising returns in both rental income and capital appreciation. However, as with any investment, thorough research, understanding local laws, and being aware of the island’s environmental and economic shifts are key to success in the Phuket real estate market.
Related content on our website about real estate: The Benefits of Freehold Real Estate Ownership for Foreign Buyers in Thailand. Read more : https://cm-topestate.com/freehold-real-estate-benefits-that-foreign-buyers-should-know/
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